Harvey’s will feed approximately 20,000 hockey lovers at the Rogers Hometown Hockey tour in communities across Canada
VAUGHAN, ON, Oct. 14, 2021 /CNW/ – Harvey’s loves hockey and is proud to announce they’ll be joining the Rogers Hometown Hockey tour this season with Rogers Hometown Hockey’s move from Sunday nights to Monday nights. This year’s tour kicks off in North Dumfries, Ontario on October 16 and 17.
Harvey’s will be feeding hockey fans at select Rogers Hometown Hockey’s stops across the country until the end of April, 2022. Attendees can visit the Harvey’s RV on-site near the main stage to receive one of around 20,000 free burgers. The brand will also be hosting on-stage programming like trivia games, live entertainment and giving away exclusive Harvey’s swag.
«As a Canadian brand, connecting with communities around our joint love for the game is important to us which is why we want to be part of the country’s new ritual of enjoying Harvey’s while watching Monday night hockey,» said Chelsea Kellock, Vice President of Marketing, Harvey’s Canada. «We chose to participate in this year’s Rogers Hometown Hockey tour as a way to say thank you to our guests and to celebrate the game that we love.»
To further show Harvey’s support for hockey, they will be collecting donations on-site by cash or Interac for youth boys and girls hockey throughout the duration of the tour. Guests can also follow the live tracker on the Harvey’s website to see the progress of donations raised.
Harvey’s involvement with Rogers Hometown Hockey is an extension of their larger commitment to the game with the brand signing on as the official team sponsor for the Professional Women’s Hockey Player Association (PWHPA) Montreal hub for the 2021-22 season.
Guests who cannot visit one of the tour’s stops or would like to join in on the gametime ritual, Harvey’s has come out with a 2 for $8 Angus or Lightlife Burger Monday Night Hockey Special, exclusive to the Harvey’s website (harveys.ca) and mobile app using the code HOCKEY.
Harvey’s is an iconic Canadian restaurant chain that has been feeding Canadian families since 1959. Serving delicious flame-grilled burgers made with 100% Canadian beef and topped the way you want them, Harvey’s has been a staple in Canadian communities for 60 years.
Founded in 1883, RECIPE Unlimited Corporation is Canada’s largest full-service restaurant company. The Company franchises and/or operates some of the most recognized brands in the country including Swiss Chalet, Harvey’s, St-Hubert, The Keg, Montana’s, Kelsey’s, East Side Mario’s, New York Fries, Prime Pubs, Bier Markt, Landing, Original Joe’s, State & Main, Elephant & Castle, The Burger’s Priest, The Pickle Barrel, Marigolds & Onions, 1909 Taverne Moderne, Fresh Since 1999 and Ultimate Kitchens.
RECIPE’s iconic brands have established the organization as a nationally recognized franchisor of choice. As at June 27, 2021, Recipe had 25 brands and 1,327 restaurants, 82% of which are operated by franchisees and joint venture partners, operating in 11 countries (Canada, USA, Bahrain, China, India, Macao, Oman, Panama, Qatar, Saudi Arabia and the UAE). RECIPE’s shares trade on the Toronto Stock Exchange under the ticker symbol RECP. More information about the Company is available at www.recipeunlimited.com.